The UK’s fastest growing peanut butter brand has announced a new production facility in Shirebrook as it continues to grow and acquire new customers within the nut butter category.
Manilife has invested £1m in the new 13,500 sq. ft. facility, which will open in Q1 2025.
The site has the capacity to support the company’s growth in the UK and internationally, in both retail and food service, and its Midlands location will enable more efficient distribution domestically. It has also been designed specifically to deliver ManiLife’s signature small-batch quality, at scale, which is what makes its peanut butter like no other.
The move comes following a very successful year for the brand where it launched Almond Butter into UK retail and secured a nationwide Tesco listing for a range of SKUs, including its most popular varities: Deep Roast Crunchy, Original Roast Smooth and Original Roast Crunchy.
Recent Nielsen data also shows that Manilife is the fastest growing peanut butter brand in the last 52 weeks (+54.7% Value). Manilife Value Growth has accelerated short term to +71% in the last 26 weeks.
Last month, ManiLife also launched its first brand campaign, ‘Nuts so Fancy’, to highlight the fact that not all nuts are equal, and it’s the quality of the ManiLife nuts that make its award-winning peanut butter ‘Like No Other’. Targeting true food lovers, the campaign appeared in OOH locations across London and was supported with a nationwide digital campaign, brand partnerships, influencer marketing and a ManiLife ‘Nuts so Fancy’ take on a Supper Club. The campaign has already garnered significant buzz and continues to position ManiLife as a delicious, premium peanut butter.
Jonny Bullivant, Managing Director, ManiLife comments: “ManiLife is currently the UK’s fastest growing peanut butter brand, and this new facility is a significant step in our journey as we gear up for further growth. The facility has been designed to enable our small batch production, which is crucial, as it’s what makes our nut butters so premium and delicious and why our consumers love it.”
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