Mazda joins Ford in showcasing designs at Milan Design Week

Posted on 20 Apr 2015 by Aiden Burgess

Mazda unveiled artworks inspired by its latest designs during last week’s Salone del Mobile display in Milan.

The ‘Mazda Design: The Car as Art’ features artworks including ‘Bike by KODO concept’ and ‘Sofa by KODO concept’, which have been on display at the world’s leading furniture design expo, Milan Design Week.

The art display is an attempt by Mazda to further the evolution of the expression of motion by attempting to capture the expression of two key sensibilities rooted in Japanese aesthetics; Rin – a sense of self-restrained dignity, and EN – an alluring sensuality that speaks directly to the senses.

The ‘Bike by KODO concept’ is a track racer that seeks to express the innate beauty of the bicycle.

It’s hand-stitched black leather saddle features the same red thread and stitch as the new Mazda MX-5.

A couch designed by Mazda and inspired by its automotive designs.
A couch designed by Mazda and inspired by its automotive designs – image courtesy of Mazda.

The ‘Sofa by KODO’ concept is a collaborative effort between Mazda’s designers and Italian furniture makers, with the form of the sofa honed in a similar style to the new Maxda CX-3.

A number of works by traditional Japanese craftsman was also featured in the Mazda display.

The works were inspired by Mazda’s KODO-Soul of Motion design philosophy, and featured a Kodoki; a tsuiki copperware wine cooler hammered from a single sheet of copper, and a Shiraito; a traditional lacquered box.

Mazda’s Managing Executive Officer in charge of Global Marketing, Customer Service and Sales Innovation, Masahiro Moro, said it was logical to launch the new works at Milan Design Week.

“Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” he said.

“As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image.”