McLaren has now confirmed that its latest model, previously referred to only by its internal codename ‘P13’, will be known as the McLaren Sports Series.
Scheduled to premiere on the world stage in the second quarter of 2015, it will join the range below the 650S, bringing McLaren credentials and exclusivity to the sportscar segment for the first time.
According to the Woking-based company, it will tease out the launch with an extended marketing and social media campaign plotting the history over 13 chapters of “Black Swan” moments – as the company has labelled them – from around the world and within McLaren’s.
Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have “truly changed and challenged people’s beliefs”.
The McLaren Sports Series will be a “pure” McLaren, building on the credentials of the McLaren P1 and 650S, bringing Formula 1 technologies and know-how to a new segment for the brand. It will feature a carbon fibre chassis and mid-mounted V8 engine.
