Last night saw Rolls-Royce Motor Cars dominate a prime time slot on UK television as Channel 4 aired a special programme, Inside Rolls-Royce, part of a series which exposes the work and craftsmanship behind some of the UK’s most luxurious brands.
The programme was filmed over six months and captured the dedication and passion of the Rolls-Royce workforce.
The film also tracked the making of the Celestial Phantom – the most valuable Bespoke Rolls-Royce ever created.
Alex Innes, Rolls-Royce Motor Cars’ bespoke designer featured heavily in the show.
Having joined the company as a graduate, Mr Innes has now worked for Rolls-Royce Motor Cars for five years and has worked with colleagues to produce a range of exclusive special collections and unique features for the firm’s highly desirable cars.
With rising expectations from customers around customisation of luxury purchases, Rolls-Royce has seen increasing demand for the services of its bespoke designers.
Almost 95% of cars bought from the firm are now personalised by their owners to some extent.
Richard Carter, director of global communications at Rolls-Royce Motor Cars said of the Channel 4 production: “This film opens our doors like never before; treating viewers to a rare insight into the restless strive for perfection that informs every part of this remarkable British manufacturing success story.”
You can watch Inside Rolls-Royce via Channel 4’s on demand service 4oD. Click here to view the programme.