Nation gets inside Rolls-Royce factory

Posted on 21 Mar 2014 by The Manufacturer

Last night saw Rolls-Royce Motor Cars dominate a prime time slot on UK television as Channel 4 aired a special programme, Inside Rolls-Royce, part of a series which exposes the work and craftsmanship behind some of the UK’s most luxurious brands.

Inside the Rolls-Royce factory in Goodwood.
Inside the Rolls-Royce factory in Goodwood.

The programme was filmed over six months and captured the dedication and passion of the Rolls-Royce workforce.

The film also tracked the making of the Celestial Phantom – the most valuable Bespoke Rolls-Royce ever created.

Alex Innes, Rolls-Royce Motor Cars’ bespoke designer featured heavily in the show.

Having joined the company as a graduate, Mr Innes has now worked for Rolls-Royce Motor Cars for five years and has worked with colleagues to produce a range of exclusive special collections and unique features for the firm’s highly desirable cars.

With rising expectations from customers around customisation of luxury purchases, Rolls-Royce has seen increasing demand for the services of its bespoke designers.

Almost 95% of cars bought from the firm are now personalised by their owners to some extent.

Richard Carter, director of global communications at Rolls-Royce Motor Cars said of the Channel 4 production: “This film opens our doors like never before; treating viewers to a rare insight into the restless strive for perfection that informs every part of this remarkable British manufacturing success story.”

You can watch Inside Rolls-Royce via Channel 4’s on demand service 4oD. Click here to view the programme.