Rexam switches from bottles to cans for India’s first fruity fizzy pop

Posted on 23 Jul 2013

RIO-Fusion Drinks, India’s first domestic fruit flavoured carbonated drink, has selected Rexam for its can manufacture and filling as it moves from glass to aluminium can packaging.

Rexam India is producing the 330ml sleek can for RIO out of its Taloja plant, at which a aluminium line was opened in November 2012.

Rexam also worked with the RIO brand to design and implement better can filling lines. The first cans have recently entered the Indian market.

Rahul Sangoi, director of sales and marketing for Silver Ice Beverages, RIO-Fusion Drinks’ parent company, says, “Rexam’s ways of working go beyond the pure manufacturing of cans. Their team approached us with a design proposal and worked closely with the Silver Ice Beverages to create a new look brand that is both youthful and full of energy.

“Having previously packaged in glass, Rexam was able to set us up with appropriate can filling facilities, making the transition to aluminium cans a smooth one.”

RIO-Fusion Drinks, which are made with Vitamin C and honey, come in five flavours, are targeted at teenagers and students and are currently available in cafés, canteens and pubs.

UK-headquartered Rexam has 67 manufacturing plants in 24 countries and employs around 11,000 people. Sales from continuing operations in 2012 were approximately £4.3 billion.