Disruptor eyewear company Specscart has debuted its first ever TV ad as part of a nationwide brand campaign.
‘The Bottomline by Specscart’ will be popping up on Amazon Prime, Sky, Google, YouTube and across social media channels.
In a series of funny mockumentary style videos Specscart showcases its origin story and each of its USPs – from free delivery to including industry ‘extras’ like including anti-glare, anti-UV, anti-scratch, and impact-resistant coatings as standard – to its widest audience yet.
The ads – shot at Specscart’s headquarters in Bury and using its workforce as actors – are a cross between The Office and a corporate rescue show and will bring the company’s values-led mission into people’s living rooms, and onto their smartphones, across the UK.
‘The Bottomline by Specscart’ is the biggest 360° campaign Specscart have ever run with a hero film, video snippets and 90-second mini-films running from now until the end of the year.
Created by Eight Engines, a multi-award-winning Manchester video production company who create global content for business, TV, film, online and theatre, ‘The Bottomline by Specscart’ uses humour, parody and good old-fashioned storytelling to showcase its belief that glasses should never be a grudge purchase.
Specscart founder and managing director Sid Sethi, who appears in the commercials, said: “British consumers have grown increasingly attentive to the values behind the brands they choose.
“Transparency in pricing, honesty in communication, and a genuine alignment between what a brand says, and what it does, have moved from nice-to-have to essential for any company that expects long-term loyalty.
“Specscart has built its reputation on exactly these qualities. ‘The Bottomline by Specscart’ is, in many ways, the natural next step.
“It’s a decision to articulate publicly what the brand has always practised privately and amplify our brand’s mission at a national scale.”
Optical disruptor Specscart is a fast-growing eyewear brand that designs fashionable glasses that are 70% cheaper than the high street, proudly made in-house at its state-of-the-art glazing lab in Manchester and then sold to customers in their three bricks-and-mortar shops and online.
Its hallmarks are 24-hr dispatch, clear and transparent pricing and try before you buy home trials on its quality specs, sunglasses and ski goggles.
Specscart’s free worldwide shipping has won it customers in 132 different countries worldwide…. And counting.
With free eye tests for all, 2,000-plus styles and the widest lens bank in the UK it’s on a mission to change the way we see eyewear forever– from sight correction to fashion-focused.
‘The Bottomline by Specscart’ is available to watch at https://specscart.co.uk/collections/bottomline
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