Why a strong product information strategy matters in the manufacturing industry

Posted on 20 Mar 2023 by The Manufacturer
Partner Content

In challenging times, a “customer-first” mentality tends to take hold. However, business leaders must not forget that the product experience is critical to satisfying customers and buyers. Organisations' agility and ability to invest time and resources into products determine their sustainability, operational effectiveness, and overall business health. Therefore, having the right Product Information Management (PIM) strategy is critical for any business.

In competitive marketplaces, delivering engaging product experiences is critical for any business, whether selling to consumers or other businesses. Customers want relevant, rich, and trusted product information across sales and marketing channels to make informed purchase decisions. Additionally, customers expect personalised, insights-driven, and contextualised product experiences. 

However, managing product content can become overwhelming when product information is fragmented, inconsistent, or siloed across different applications, business units, or channels. Such a challenge is prevalent across industries, from brand owners to manufacturers, distributors, and retailers. 

Not having a single trusted view of product information has several implications, leading to operational inefficiencies, slow time to market, missed market opportunities, reduced brand loyalty, and lower conversion rates. Moreover, incomplete or incorrect product content increases the risk of bad customer experiences and higher return rates.

SKF, global bearing and seals manufacturer, faced several business challenges and realised that a strong product information strategy is essential to ensure consistency and accuracy of product information across all channels, including production, e-commerce, sales, marketing, supply chain and customer service.

Hugo Carlén, Manager Product Information at SKF, will share his first-hand experience and best practices in establishing a single, trusted repository of product information with Informatica MDM-Product 360 in a live webinar on March 28, 11:00 – 11:30 CEST. He will illustrate how this approach has helped aligning cross-functional teams, improving data quality and compliance, increasing productivity, and boosting sales by delivering a consistent omnichannel experience to their customers. 

Join our webinar for an excellent opportunity to learn from the experience and gain valuable insights into how to establish a single, trusted repository of product information and achieve significant benefits, both operationally and commercially. 

Learn how SKF, global bearing and seals manufacturer, improved cross-functional alignment, data quality, productivity, and sales. On this webinar, SKF and Informatica share their experience and best practices in establishing a trusted product information management strategy. Register now.

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About the author

Stefan Reinhardt, Director Product Management, Informatica

Stefan leads the Product Management for MDM – Product 360 and Supplier 360 at Informatica and has been actively engaged in shaping its roadmap and releases for over a decade now. In his role he is working on continuously advancing MDM – Product 360 to help deliver the most valuable product in the market to our customers around the globe.