Innovation

Autonomous pods: From Coventry to Las Vegas

Aurrigo claims autonomous pods are zero carbon, safer, reduce operators’ labour costs and require no dedicated route infrastructure – image courtesy of Aurrigo.
Aurrigo, a UK-based autonomous vehicles manufacturer, has been working with US firms to equip three of its ‘Pod Zeros’ with the latest AI technology. The driverless pods can seat up to four people, travel at 15 mph and cover up to 60 miles on one charge.

Why the customer drives innovation in the experience economy

The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.