Rolls-Royce Motor Cars has announced that it is investing more than £300m in its Goodwood manufacturing facility to create additional space to expand its Bespoke and Coachbuild capabilities.
The British luxury car manufacturer revealed its plans today following a record year for the company’s Bespoke offering last year. Rolls-Royce said its Bespoke content value increased 10% on average per motor car year-on-year in 2024, reaching the highest level in the company’s history.
In addition to creating additional space, the £300m+ investment will also ready the manufacturing facility for the luxury marque’s transition to an all-battery electric vehicle (BEV) future.
The investmenr represents the single largest injection of capital since the Goodwood plant opened on 1 January 2003. Back then, it employed around 300 people and produced just one motor car a day; now, the company makes up to 28 motor cars a day.
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars, said: “In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history. This momentum means it is necessary for us to invest more than £300m in extending the Home of Rolls-Royce. This represents our most substantial financial commitment to Goodwood since its opening in 2003 and a significant vote of confidence in the Rolls-Royce marque, securing our future here in the UK. 2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks. This underscores our commitment to creating value for our clients and those with a stake in our business.”
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