An all-electric sedan produced by Tesla Motors has won this year’s prestigious Good Design Awards.
The Tesla Model S was announced as the winner of the award last night at a gala event in Sydney attended by over 700 people.
The car, designed by Franz Von Holzhausen and the Tesla Design Team in the US was released in 2012, and has been lauded by many for its futuristic design.
At the award ceremony it was described by judges as “showcasing the best of human ingenuity, design brilliance and commercial excellence.”
Tesla’s Model S is one of the most successful all-electric cars currently available on the market, and owes a large amount of its success to its unique and easily identifiable design. In addition, the car is one of only a very few to be given a 5-Star safety rating by the US National Highway Traffic Safety Administration (NHTSA).
“Every aspect of this entry is amazing and truly deserves to be recognised at this level. The Tesla Model S is described as delivering supercar performance in a sedan,” commented another judge.
The Good Design Awards which first began in 1958, are one of the longest standing and most prestigious design awards in the world.
Winners were judged across a range of criteria and under seven main categories including: Product Design, Service Design, Architectural Design, Business Model Design, Digital Design, Communication Design and Social Innovation.
“We are passionate about helping imagine a better world that is capable of change by design. Through the annual Good Design Awards, we showcase the best examples of design, innovation and creativity, that are pushing the boundaries and driving this positive change,” said Dr. Brandon Gien, CEO of Good Design Australia
Bushfire alter system takes youth prize
Alongside the main award, the Hills Young Australian Design of the Year Award was awarded to Max Glanville for Fire Front, a system which aims to provide landowners with early warning of bushfires.
Through the use of an array of sensors, Fire Front is a device which can detect minute differences in wind speed and thermal heat, before sending alters to a landowner via a mobile app.
Judges believed this device could trigger a “transformation in the way that buildings in bushfire prone areas are monitored and protected”.