Wall’s Pastry launches into Tesco meal deal after record year of growth

Posted on 10 Jan 2024 by The Manufacturer

Wall’s, the UK’s No1 sausage roll brand, is launching into a supermarket meal deal for the first time with two new snack options, as it seeks to add value to the food-to-go category.

The Wall’s Large Sausage Roll will launch in Tesco’s food-to-go fixture nationwide this month. Wall’s relaunched its sausage roll range last year with its tastiest recipe to date, and will also be introducing a brand new pack weight of 100g as part of the meal deal. It’ll offer shoppers a delicious, larger, branded format of the popular savoury pastry snack.

Joining the new roll is the Wall’s Scotch Egg, a tasty whole boiled egg encased in pork sausage meat coated in breadcrumbs, which will offer something new for consumers looking for alternative snack options in food-to-go.

Wall’s entry into meal deal snacks builds on the momentum and growth seen by the brand over the past year, with record sales and growth of +43% over the latest 52 weeks.

Wall’s Large Sausage Roll (100g) and Wall’s Scotch Egg (113g) will be available from 8 January 2024.

Jason Manley, Brand Director at Wall’s Pastry, which is part of The Compleat Food Group, said: “At Wall’s, our ambition is to continue to grow our availability and enter more meal occasions so more people can enjoy our incredibly tasty food.

“We know that category-leading brands can add real value to meal deal offers, giving shoppers the confidence that they are picking up a snack that they know will taste great. As the number one branded sausage roll, and fastest growing brand in chilled savoury pastry, we are well-placed to sit front of store with our delicious snack options. We know our new sausage roll and scotch egg are going to be big hits, and this is just the start of an exciting year for Wall’s in food-to-go.”

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