Online fashion and lifestyle retailer Zalando has extended its partnership with British multinational packaging business DS Smith.
The contract is inclusive of Zalando’s e-commerce and fibre-based corrugated cardboard packaging solutions for European products and will commence from April 2025. It is an extension of a long-term partnership with DS Smith, and the new agreement will allow for the two companies to continue to work together to innovate and implement quality bespoke and more sustainable packaging solutions for all Zalando customer order and delivery hubs across Europe, including Germany, Poland, France, Hungary, Sweden, Italy, UK, Spain, Estonia and Switzerland.
The collaboration between the two companies is anticipated to drive high-quality innovation in design and materials utilisation. The DS Smith design teams are well-known for their unique Circular Design Principles approach where they use no more materials than necessary, create for supply chain efficiency and recyclability, and use recycled materials wherever possible. The focus is on promoting a circular economy to reduce consumption, waste, and pollution by keeping products in use for longer, and on incorporating sustainability at the forefront of planning and strategy. The collaboration with Zalando is anticipated to provide a benchmark in excellence for the wider e-commerce sector.
Marc Chiron, Sales, Marketing and Innovation Director, Packaging Division, DS Smith said: “We are thrilled to be awarded this principal supplier contract with Zalando. This new agreement will enable us to build on our research and development to date and continue to create some outstanding packaging solutions for Zalando’s e-commerce product portfolio across Europe.
“We are committed to ensuring that our packaging offering is best-in-class and as a company we are pioneering in our outlook and shared vision of Redefining Packaging for a Changing World. This is a tremendously exciting opportunity to take our knowledge of Zalando products, production, and supply chain processes to the next level.”
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